Support Coach vs Rippit (formerly MaestroQA): QA program or pre-send check
Rippit, formerly MaestroQA, analyses conversations after they happen. Support Coach is a check the agent runs before sending.
They work at opposite ends of the conversation.
| Feature | Support Coach | Rippit |
|---|---|---|
| When it acts | Before the reply is sent | After the conversation has happened |
| Who sees it first | The agent, in the reply box | A reviewer or manager, in a dashboard |
| What it reads | Only the agent's draft | The conversation |
| Coverage | Every reply the agent chooses to check | Every conversation, on every plan |
| Scorecards and calibration | No | Yes |
| Reporting across the team | Coaching activity and trends in the Support Coach Dashboard | QA reporting across agents and teams |
| Works in | Zendesk, Intercom, Zoho SalesIQ (Chrome extension) | Zendesk, Intercom and other tools through its integrations |
| Price | $15 per agent per month, or $120 per year | By plan, not per agent: a free plan, then paid plans from $185 per month |
| Trial | 14 days, no card | Free plan, no card |
| Setup | Install the extension, sign in | Connect your help desk, then describe what to review |
Rippit details are from its own website, checked on November 11, 2026, and can change. Check the current details there: Rippit pricing, Rippit integrations, MaestroQA is now Rippit.
Choose Rippit if
you want every finished conversation analysed, with scorecards, calibration and reporting around it.
Choose Support Coach if
you are the support lead and the QA lead and the escalation point, and you want fewer replies to clean up after.
Use both if
you already run QA and keep finding the same tone problems in review. QA tells you the pattern; a pre-send check interrupts it.
What Support Coach does not do
It doesn't score closed conversations, it doesn't replace a reviewer, and it won't give you a QA score per agent.